Conversation Starters: A Campaign to Raise Awareness of Relationship Violence
Course: Public Relations Foundations
The Challenge: Representatives from DePaul University’s Office of Health Promotion and Wellness approached our class to help raise awareness of relationship violence on campus and promote the programs the office offers students and faculty.
The Insight: We found that relationship violence often happens behind closed doors and is not a topic that is easy to discuss. We want to “Open The Door” on the conversation.
The Results: We created and presented a communications campaign that kicked off during welcome week and continued throughout the academic year. Our group took first place in the class. DePaul planned to implement elements of our campaign into its 2017-2018 communications campaign.