Conversation Starters: A Campaign to Raise Awareness of Relationship Violence

Doctors Without Borders:

A Recruitment Campaign

Course: Advertising Foundations

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Teammates: Rachel Kesseler, Valencia Seuell, Ashlyne Wilson

Objective: Create an integrated advertising campaign to target medical professionals and increase interest in joining Doctors Without Borders.

Results: We found that our target audience is between ages 22 and 35 and seeks adventure before settling into a full-time career and starting families. We created a campaign that repositions Doctors Without Borders as an asset to medical professionals who want a unique experience that can boost their careers.